8 reasons why you can’t sell / purchase your property successfully without the existence of a property negotiator /agent.

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23 Jun 2018

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8 Reasons why you can’t sell / purchase your property successfully without the existence of a property negotiator / agent.

1. Professional.

It is always recommended that both buyer & seller should engage a registered

real estate negotiators (REN) or agents (REA) when it comes to purchase or

sell a property. This would allow the whole process to go through in a fair and

transparent way with both sides’ interests to be taken care of.

All REN & REA are required to be registered with the authorities, and they are

governed and bound by a code of conduct throughout the entire sales

process. So, both buyer & seller will be assured of quality service from the

appointed negotiators / agents with less worries for unscrupulous agents.

2. Safety Measures.

Negotiators / agents will need to filter their client before going for viewing. In

this way, negotiators / agents will get to know more details about what their

clients need and at the same time to ensure the safety of the seller at home as well.

With the appointed registered negotiators / agents, your earnest deposit will

be secured under the stakeholder name which is the registered property

agency, so both buyer & seller will be assured of the money secured in the

stakeholder account, rather than to deposit it under any unauthorized person

account.

3. Price Negotiation.

Seller always want to sell their property as high price as possible while buyer

always want to buy at the lowest price possible. This is happening all the time

no matter the economy is good or bad. This is why 50% of the deal can’t go

through successfully without the existence of negotiators / agents. Price

negotiation involved a lot of emotional aspect in order to close successfully.

That is why the real estate negotiators / agents job is to come-in to remove all

this emotional aspect, handling objections & negotiate for a fairer price to

satisfy both party.

4. Marketing.

For the sellers, their appointed negotiators / agents will have the exact know-

how of marketing the particular property aggressively in all forms of marketing

media such as social media, property web portal, flyers, newspaper

advertisement, property magazines, solicit calls from interested parties, host

open houses, network with other agents & agencies who may have

prospective buyers.

For buyers, their negotiators / agents will have easy access to all the

properties that have been listed by other agents; they can help to track down

properties that meet the list of criteria they’ve been given, and set up all the

necessary appointments. Above all, they are skilled at keeping up good

relationships on both sides.

For the remaining 4 points, check out Adam's column next Saturday on
- Documentation Checklist
- Time Consumption
- Market Information
- After Sales Service

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